As the 2019 kicks in, it’s time to know the new sets of trends that marks the change in the SEO working category. As the search engines are becoming smarter, now it’s upon you to up your game in the online presence. SEO which expands to Search Engine Optimization is a way that you can use to make your presence online.
In the technological sense, SEO is the process that increases the traffic volume of a website by making the website visible on the search engine. By now, Google is the largest search engine that many users use it to promote their business.
We already know that, change is constant in this world. So, as the year 2019 progress, there are many technological changes you will see in SEO. Hence, know the top trends in SEO for 2019 below.
To make it short and simple, Google is now using the mobile version of your website for indexing and ranking. This does not means that your website will be mobile-only. Make your website compatible for both mobile and desktop versions, and then see the magic of Google indexing.
The reason for Mobile-first Indexing is because of the increasing amount of mobile users in this world.
Understand User Intent
In order to successfully run a website in 2019, you need to know what your audience really wants. According to experts, knowing the preference of your audience is important. Whether the audience wants Text, or Image, or Video, you have to enquire about it.
Here, you need to understand what the audience is expecting when they search for a word or phrase. After knowing the user intent, it’s your task to explain them in the simplest way possible.
Google Search is not only the option
In 2019, many analysts believe that Amazon and Apple could cut through the Google’s search dominance. Be ready to optimize your content not only for Google but for other search engines also. For example, if a user is searching for an app in the Store, then you need to optimize your app in the Store’s search engine.
Creating Quality Content is still the Key
Also in 2019, search engines are still intensifying their focus on the content quality and also on the content exceptionality. Website having rich quality content has ranked in top position throughout the year.
This is not a new trend but it is worth mentioning here. Search engines are now working harder to tune their algorithms for quality content throughout the year.
Watch how Machine Learning does all the work
Machine Learning is the thing that you need to look for in 2019. Using Machine Learning in search engines will make the process of ranking much more easier. Machine Learning can easily identify the quality content and uniqueness of a website.
On your end, you can also use the concepts of Machine Learning to create quality content for SEO.
So, these are the top trends to watch out in the year 2019. You can adopt these trends to make your website rank in the first order.